Vishal-Shekhar are excited these days, not because of musical success of their film, but because the Marathi ad film which they composed, is doing great and is the talk of the town.
The ad film has become a hot topic of discussion in the ad fraternity and also the film industry.
The duo who have done the music for several jingles and ad films in the past, were in for a big surprise when choreographer friend, Farah Khan, recently requested them to compose a Marathi folk tune for an ad featuring Shahrukh Khan.
Vishal said that the duo was on cloud 9 when Farah approached them. He said that they have worked earlier with her but this time they were bedazed as they had never recorded a Marathi song before Talking about the ad, he revealed that the ad is for a popular range of biscuits to be launched in Maharashtra and is essentially targeting the Marathi-speaking crowd having lived in Mumbai.
Being well versed with the Marathi culture, the duo has chosen ‘lavani’ or tamasha music for the ad and has given it a foot tapping tune. The agency which had given the lyrics is absolutely satisfied with their work and so are Farak and Shahrukh Khan, whose company, Red Chillies, has produced the ad.
The ad, which has just been released on all the Marathi channels, is a must watch as Farah’s dance steps which she gave to Shahrukh and the beats rendered by Vishal and Shekhar totally harmonize with each other. The ad reflects a new beginning for the Maharashtrian community and the music and its looks go well with this concept.
By Gunika Khurana
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